Council members used the meeting to describe a multi-part downtown revitalization effort focused on 6th Street and the 6th & Main area. Speakers said there are nine project areas across downtown and described goals to create a safer, more walkable downtown where residents can gather and businesses can thrive. "Downtown, 6th And Main, is number 1 on every single 1 of our lists," one speaker said, summing up the council’s emphasis.

Planned elements the council cited included lane reductions to slow traffic and create a pedestrian-friendly ambiance, center medians with trees and shrubbery, street paving, a 6th Street beautification project expected to start construction in the first half of next year, and a new supermarket intended to occupy the fourth corner at 6th & Main. Members described a concept to connect south and north malls through the central downtown circle.

Business community support was raised at the meeting: one commenter said local businesses have been "overwhelmingly in support because now their customers can park in front of it." Council members framed the projects as the culmination of plans that had progressed from idea to vote to implementation, and said most work has either started or has planned start and completion dates within the downtown cycle. The council did not provide project-by-project budgets, final construction schedules, or adopted ordinances during the meeting; those details were "not specified."