Representatives from the Redondo Beach Bridal and Tourism board and vendor PSM presented the annual report for the Tourism Marketing District covering collections, carryover and program results. Fiscal‑year collections totaled approximately $508,000 with $509,000 in carryover and $151,000 in delayed remittance for a total FY24–25 budget of roughly $1,169,000. Staff reported that the bulk of spending — more than 87% — went to sales and marketing, with a further reallocation from administration and contingency into tactical marketing when appropriate.

The presenters highlighted year‑over‑year increases in website engagement (over 400,000 users and 460,000 sessions), roughly 60,000 booking‑engine searches, and 64,000 booking‑engine previews. Some ad campaigns demonstrated very high ROI in tests; staff said select Expedia packages produced measured returns of up to 12:1 in pilot tests and that digital out‑of‑home and TikTok proved useful to increase visibility. Council asked how increased referral traffic reconciled with sometimes flat or lower transient occupancy tax (TOT) results; staff said rate compression in the hotel market and shifts in the customer journey (longer engagement windows) likely explain a portion of the gap.

Council unanimously adopted a resolution accepting the annual report and instructed staff to continue refining tactics ahead of major events (World Cup, Olympics) and to ensure hotels and the Olympic materials are integrated where possible.