The board's presentations session on Nov. 18 featured two outside briefings aimed at informing the county's tourism and small-business support decisions.

Brian V. Mason of 2 6 Digital commended the Trinity Chamber's "crawl, walk, run" strategy and advised focusing limited marketing funds on measurable digital channels rather than high-cost, hard-to-measure video buys. Mason cited an example of an 11¢ cost per click on recent awareness campaigns as evidence that current campaigns can be scaled for high ROI; he recommended centralizing destination traffic on a single DMO/CVB site, deploying tracking pixels and retargeting campaigns, and investing in staff training so local organizations can execute campaigns in-house.

Board members noted the county has set aside $70,000 for tourism promotion this year and discussed how those dollars could be funneled into a cohesive strategy or layered with potential future lodging-tax revenues. Mason suggested cooperative campaign models, centralized campaign management and training for small businesses.

Following the tourism presentation, Alex from the Shasta Cascade Small Business Development Center (SBDC) described no-cost confidential advising funded by the U.S. Small Business Administration and state programs. The SBDC covers Siskiyou, Trinity and Shasta counties; it runs regional procurement fairs (NorCal procurement fair May 2026 at Wind River Resort & Casino) and a Trinity Capital Summit, offers marketing and finance coaches and reported regional metrics including hundreds of businesses served and millions in capital raised. Alex and Leah Gross emphasized referral pathways and monthly office presence at Shasta College Trinity campus to increase local engagement.

Board members agreed to promote SBDC offerings and to consider centralized marketing coordination with the Chamber.

Outcome: Board received presentations; members directed staff/ad hoc to consider consultant recommendations when finalizing tourism-funding allocations and to promote SBDC outreach in Trinity County.