Jacksonville Beach councilmembers voted to adopt modest rate increases for Jack's Beach Golf Club but postponed a more sweeping set of bylaw changes after lengthy public comment and council debate.
Parks and Recreation chief Trevor Hughes presented both agenda items. He said the golf course is an enterprise fund expected to be self-sustaining and that staff proposes modest fee adjustments, a $10 prebooking fee, a $50 annual league-management fee and changes to league guarantees and booking windows intended to make tee times more broadly available. Hughes said the course runs approximately 65,000 rounds per year and that staff is seeking to open more weekend prime slots to the general public by reducing locked/guaranteed weekend tee times and shortening the advance booking window from 21 to 10 days.
Public comment ran for about an hour and a half and was dominated by league representatives and senior players who urged the council to preserve longstanding league structures. Speakers raised three recurring concerns: loss of guaranteed tee times for seniors and leagues, the burden of new booking or prebooking fees on fixed-income players, and lack of prior consultation with affected leagues. Representative comments included: "The leagues are the loyal customers of this course," and "We've been there through the tough times ... it's in wonderful shape now." Several speakers urged delay or revision.
During council Q&A, members probed no-show tracking, economic impacts (speakers said one league’s Monday play generates about $78,000 annually in associated spending), and how the changes would be applied on weekdays versus weekends. Hughes clarified that leagues would not be charged the $10 prebooking fee, would have access to Golf Genius software for scheduling, and that a $50 annual league management fee would apply. Regarding senior rates, staff said the senior rate applies Monday–Thursday as an industry practice and has been extended more generously than many competitors; councilmembers asked whether senior pricing could be extended to weekend play.
Council action: the council adopted the rate resolution (Resolution 21-19-2025) by roll call (one vote recorded as No by Councilmember Wilders) and then, after further council discussion and several members expressing unresolved questions, moved and unanimously approved a motion to continue the bylaw resolution (20-22-2025) for additional work and community outreach. The mayor said there is no urgent need to act immediately and supported more time for clarification.