The Moab Office of Tourism convened state officials and its newly retained marketing, public‑relations and branding partners on a workshop day to share 2024–25 results and line up messaging for 2026. Staff said the office has two new staff members (one started in July; another in October), launched a new Simpleview website in June 2025 and distributes about 300 printed travel guides per week while expanding digital and newsletter outreach.

"So we'll all be presenting today on what we're working on, and those in the gallery are welcome to meet us at Josie Wyatt at 05:00," the office host said, inviting the public to an open‑house to continue the conversation.

Why it matters: staff framed the meeting as a coordination moment so paid, earned and owned work tell a single story. The office said it ran an in‑house media campaign in April–May, issued an RFP in March for paid media, and selected Madden Media to manage paid buys. Staff also said they retained Camp Stories for PR placements and selected Camp 4 (Camp Four Collective) to lead a three‑phase branding project focused on discovery, creative development and rollout.

Agency partners described immediate next steps. Camp 4 and Tourist said their phase‑one discovery work includes porch‑light community sessions, intercepts at trailheads and 1‑on‑1 stakeholder interviews; they plan an initial share‑out of findings on Dec. 9 and a final presentation currently scheduled for Jan. 13.

The meeting also served as an introductory forum for the contracted agencies to present their teams and recent work. Madden said it began media delivery for Discover Moab in May and has been measuring ad performance and on‑site engagement; Camp Stories previewed earned‑media placements and editorial tactics that emphasize local characters, culinary stories and astrotourism. The Utah Office of Tourism attended to describe how the state’s campaigns will intersect with local work (see separate article on the state presentation).

The hosts closed by asking partners and attendees to continue conversations at the Josie Wyatt public open house later that evening and to expect follow‑up meetings about specific deliverables and timing into 2026.