At its Nov. 10 meeting, the Wisconsin Arts Board External Relations Committee reviewed recent social-media performance and discussed how to build on recent gains. Staff reported Instagram followers had grown "from maybe 200 followers on Instagram a few months ago to now over a thousand" and that recent posts had reached "upwards of 8,000, 10,000 people". Vivian Temchenko said collaborative posts with partners such as Cactus Club expanded reach and that posts promoting grant opportunities typically see strong engagement.

Members urged clearer, channel-specific strategies: Brian Kelsey recommended Instagram emphasize the user "experience" while Facebook be used for information and notices, and suggested A/B testing and segmented content rather than reposting identical material across platforms. Committee members also recommended stronger expectations that grantees tag the Wisconsin Arts Board so staff can amplify their content. "They should be tagging us in all anything," Kelsey said, urging grantees to add tags so the board can boost those posts.

Board members raised capacity concerns for a more ambitious strategy. Karen Ann Hoffman noted that a social-media manager could be a part-time but intensive role and flagged the question of how much staff capacity the Board is willing to commit. The committee asked staff to return with an update and recommended receiving a fuller metrics report after the meeting; Vivian Temchenko said she would send a report with forwarding and open-rate metrics rather than sharing individual addresses during the livestream. The committee tentatively discussed a more detailed social-media update in March to review baseline data and strategy options.