Kirsten Cyr, chief community engagement officer for the Clark County School District, told trustees Nov. 5 that a districtwide SWOT (strengths, weaknesses, opportunities, threats) analysis produced during her first 100 days identified both existing assets and areas for organizational change.

"We talked to more than 90 people," Cyr said, and then walked trustees through department-level strengths (marketing, media/communications, partnership and events teams) as well as perceived weaknesses: siloed units, multiple family-communication platforms, and a lack of a single internal intranet for employees.

Cyr said the unit will pursue several changes intended to address those weaknesses and district threats. She proposed launching an updated district website with a centralized positive-news hub; consolidating family support services so neighborhood family engagement centers can refer to a central Family Support Center and offer virtual wraparound services; creating a single, clearer channel for families to submit concerns; and embedding CCSD Cares customer-service standards across the district.

"It is a pretty big change that we're proposing, which is that we take the family engagement centers ... and we combine them with the family support center," Cyr said, adding that the aim is to make wraparound services more accessible to families across the county via local centers and virtual options.

Cyr also recommended a modest reallocation of existing marketing funds to create a small paid-media budget so schools and the district can advertise open-enrollment opportunities and compete with charter-school marketing. She told trustees the district is pursuing a revenue-neutral reorganization that would reassign some duties and add limited capacity where needed.

Brad Keating, assistant superintendent for community partnerships and government relations, and Kelsey Rodman, director of engagement and events, presented operational recommendations for trustee community engagement meetings that have occurred since September. The staff recommended finalizing a full meeting calendar for the year, using RSVP to plan rooms and translation, and recording meetings for next-day posting on the CCSD website rather than relying on livestreams (staff cited audio challenges and a limited ability for remote attendees to interact during livestreams).

Trustees generally welcomed the proposals and asked for timelines. Cyr said some items are already in progress — notably a website launch scheduled for December — while others will require more community input (for example, selection of a single districtwide parent‑communication platform). Staff said two years of professional learning for the PBL pilot have been funded with federal funds; the outreach and website changes are planned within existing or repurposed budgets, with requests for additional resources to be tied to measured impact.

Trustees and staff asked for further detail on how partner lists, municipal calendars and elected-official outreach will be coordinated; staff said they will provide follow-up timelines and communications plans. The presentation was informational and no actions were taken Nov. 5.