A Sheridan County travel-and-tourism representative updated the council on visitor metrics, marketing campaigns and upcoming events.

Highlights reported by the presenter: visitor days were up about 3% year over year with estimated visitor days of about 1,700,000 and an average length of stay of about 2.8 nights. The presenter said total visitor spending last year reached a record of about $165,300,000. Occupancy across city and county lodging was reported near 52% year‑to‑date; vacation rental listings were up 23% while average vacation-rental occupancy declined slightly as listings increased.

The office outlined successful marketing efforts (the "Icons and Outlaws" and "Craft is King" campaigns), partnerships with regional tourism offices and trade partners in Europe and the U.S., and planned events including winter festivals and USA 250 activities. Staff reported measurable campaign returns: an example promotion yielded an estimated $1.4 million in direct economic impact for a $50 spend, and the UK/European outreach through trade partners had estimated visitor‑spend impacts tied to a modest Great American West investment.

The presenter also summarized destination assets and programs: the leather‑craft documentary accepted into international festivals, a new airport‑terminal photo display program and the ongoing Burgess seasonal operations that recorded roughly 29,000 visitors in its season.

Ending: Tourism staff invited council questions and said more granular data and campaign materials are available in the meeting packet for members who want additional detail.