In the heart of Sedona, where stunning red rock formations meet bustling tourism, the Tourism Advisory Board (TAB) convened to discuss the future of transportation in the city. The meeting, held on October 1, 2025, highlighted the ongoing efforts to enhance mobility options for both residents and visitors, focusing on sustainable solutions that align with the city’s natural beauty.

One of the key topics was the promotion of electric bikes as a preferred mode of transportation over scooters, which have garnered mixed reviews in other cities due to their clutter and management issues. Board members expressed enthusiasm for broadening the conversation around shared transportation, emphasizing the importance of reducing reliance on cars. “The idea of broadening how we think about this shared transportation is a good conversation,” one member noted, advocating for a holistic approach that considers the needs of the local community.

The discussion also touched on the city’s shuttle service, known as Connect, which aims to alleviate congestion and provide a car-free experience for visitors. Recent campaigns, including a summer free ride coupon initiative, have seen promising engagement, with over 300 coupons redeemed. The board noted that as visitor numbers rise, so does the utilization of these services, indicating a growing acceptance of alternative transportation methods.

However, challenges remain in effectively communicating the benefits and functionalities of the Connect service. Board members raised concerns about whether visitors fully understand how to use the service, likening it to a local version of ride-sharing apps like Uber. Efforts to promote Connect include social media campaigns, mailers to every household, and partnerships with local hotels to ensure guests are informed about their transportation options.

Looking ahead, the board is excited about the upcoming Uptown Circulator study, which aims to create a loop linking shops, restaurants, and parking areas. This initiative is designed to enhance accessibility and encourage visitors to explore the area without the hassle of parking. Feedback from residents and businesses is being actively sought to shape this potential service.

As Sedona continues to evolve as a tourist destination, the TAB remains committed to fostering sustainable transportation solutions that not only enhance the visitor experience but also support the local community. With ongoing outreach and innovative programs, the city is poised to redefine how residents and visitors navigate its breathtaking landscapes.