The Sedona Tourism Advisory Board (TAB) convened on October 1, 2025, to discuss key developments in local transportation services and their impact on residents and visitors. The meeting focused on the expansion of the shuttle service, which operates Thursday through Sunday from 6:30 AM to 8:30 PM, and daily during peak seasons.

The board reported that in its first year of operation, the shuttle service provided over 14,000 rides, catering to residents, workers, and visitors alike. A significant announcement was made regarding the upcoming pilot program set to launch in November, which will extend service to the Chapel and Mystic Hills neighborhoods. This initiative aims to enhance access to the Chapel area while alleviating roadway congestion.

Engagement with the Chapel Neighbors core committee is ongoing, with discussions centered on establishing designated drop-off and pick-up locations. Board members acknowledged community concerns about traffic congestion and the importance of transit access, emphasizing that increased parking capacity alone would not resolve the issue.

The board expressed enthusiasm for the pilot program, highlighting its potential benefits for both residents and tourists. The service is designed to provide door-to-door transportation, making local attractions more accessible while reducing the number of vehicles on the road.

In addition to the Chapel pilot, plans for another pilot in the North of Sanborn area are anticipated for spring. The board is currently utilizing its existing fleet of five vehicles, with four in operation during peak service. They are monitoring usage patterns, noting that residents account for approximately 30 to 40% of trips, while visitors tend to use the service a few times during their stay.

The meeting concluded with a commitment to continue outreach efforts to educate the community about the shuttle service and its benefits, reinforcing the importance of reliable transportation in supporting both residents and the tourism industry.