The Sedona Tourism Advisory Board (TAB) convened on October 1, 2025, to discuss various updates and initiatives aimed at enhancing tourism in the area. The meeting commenced with the Pledge of Allegiance and roll call, where all members were present except for Francis Reimer and Renee Taylor.

Chair John Fitzgibbons opened the floor with a significant note regarding the recent resignation of the mayor, which may have implications for the board in the future. Following this, updates were shared about the Sedona Public Library's capital campaign for renovations, highlighting a recent performance by the Alison Brown Quintet that garnered positive community engagement.

Staff updates included the introduction of custom mugs created by local artist Alex Robang, which were distributed to board members as a representation of the city's branding efforts. The board also acknowledged the resignation of Danielle San from the TAB, prompting a call for applications to fill the vacancy until October 9.

A notable highlight was the successful launch of the Sedona Restaurant Week, which received positive feedback from participating restaurants, indicating an increase in patronage during the event. The board discussed upcoming initiatives, including a public meeting scheduled for October 7 at Renee Restaurant in Tilakapaki, aimed at gathering input from local business tenants regarding tourism impacts.

The meeting also featured updates on a winter campaign photoshoot led by Lauren, showcasing various local attractions and businesses, and the board expressed excitement about the upcoming promotional materials. Additionally, the board discussed the recent feature of Sedona in a New York Times article, which was part of an earned media strategy to enhance the city's visibility.

In conclusion, the meeting underscored the board's commitment to fostering tourism through community engagement, strategic marketing, and collaboration with local businesses. The TAB plans to continue its efforts in promoting Sedona as a premier destination while addressing the evolving needs of the community and its visitors.