The Sedona Tourism Advisory Board (TAB) meeting on October 1, 2025, highlighted the success of the city's trailhead shuttle service, which has become a vital part of Sedona's transportation network since its launch in March 2022. The service operates three park-and-ride lots and provides access to five major trailheads: Cathedral Rock, Little Horse, Soldier's Pass, Dry Creek Vista, and the Mez Cal Devil's Bridge area.

The shuttle service, designed to alleviate parking pressures at popular trailheads and surrounding neighborhoods, has achieved significant milestones. Since its inception, it has recorded over one million boardings, with more than 358,000 boardings in the past fiscal year alone. This impressive usage has resulted in the removal of over 129,000 vehicle trips from the community, averaging about 1,200 passengers transported daily.

Board members discussed the service's capacity, noting that while the Cathedral Rock route is nearing saturation, there is still potential for growth in ridership on other routes. The shuttle operates from Thursday through Sunday year-round, reflecting its ongoing popularity.

In addition to the trailhead shuttle, the board introduced the Sedona Shuttle Connect, an on-demand micro-transit service that began in August 2024. This app-based service offers door-to-door transportation for $2 each way, similar to ride-sharing platforms like Uber or Lyft. The board expressed excitement about this new service, which is still in its early stages.

Overall, the meeting underscored the importance of these transportation initiatives in managing tourism and enhancing accessibility to Sedona's natural attractions. The board plans to continue monitoring ridership trends and exploring further improvements to the shuttle services.