During the recent Sedona Tourism Advisory Board meeting, discussions highlighted ongoing transportation challenges and improvements aimed at enhancing visitor safety and experience. A key focus was the issue of rumble strips on Highway 89A, which have raised concerns regarding cyclist safety. The Arizona Department of Transportation (ADOT) expressed liability concerns, stating that if a cyclist were to be directed into traffic due to the rumble strips, it could pose significant risks.

Additionally, the board discussed the implementation of Intelligent Transportation Systems, particularly the installation of Dynamic Message Signs (DMS) along the route to Sedona. Currently, these signs provide travel time information but are located too far from decision points, leading to potential confusion for drivers. ADOT is working on a new sign placement just north of General Crook and Camp Verde, which aims to provide timely information closer to where drivers need to make decisions. However, officials cautioned that this project is part of a larger initiative stretching from Sunset Point to Flagstaff, meaning completion may take time.

Another topic of concern was the signage for the left-hand turn off Highway 89A onto Forest Road. Residents have noted that the current signage is not prominent enough to guide visitors unfamiliar with the area. The board clarified that the decision to limit signage was intentional, as it was agreed with local stakeholders to avoid designating Forest Road as a formal bypass route. This approach aims to prevent overwhelming the road with traffic.

As Sedona continues to navigate the balance between tourism and local traffic management, these discussions reflect ongoing efforts to enhance safety and accessibility for both residents and visitors. The board's commitment to addressing these issues is crucial as the community prepares for the busy tourist season ahead.