Sedona's Tourism Advisory Board (TAB) meeting on October 1, 2025, highlighted significant developments in the city's marketing strategies aimed at boosting tourism. A key focus was the impressive performance of Tucson as a leading market for visitor engagement, prompting discussions about reallocating marketing funds to capitalize on this trend. The board noted that Tucson's performance nearly doubled, suggesting a potential shift in strategy to enhance outreach in that area while being cautious about overspending in Phoenix to avoid diminishing returns.

The meeting also addressed the effectiveness of various marketing channels, with Denver emerging as a notable flight market despite recent changes in advertising strategies. The board discussed the importance of maintaining a balanced approach between attribution-based campaigns and awareness-building efforts to maximize return on investment (ROI). An additional $93,000 was proposed to enhance marketing efforts, with a detailed analysis provided by DVA, ensuring funds are allocated to the most effective channels.

Email marketing was identified as an area for improvement, with the board acknowledging the need to grow their email list and explore incentives for visitors to subscribe. Strategies such as sweepstakes and partnerships with local merchants were suggested to enhance engagement and increase the effectiveness of email campaigns.

As the meeting concluded, the board emphasized the importance of these marketing strategies in driving tourism to Sedona, with plans to present the proposed budget adjustments to the city council. The discussions underscored a proactive approach to tourism marketing, aiming to adapt to changing visitor trends and enhance Sedona's appeal as a destination.