During the recent Jurupa Valley City Council meeting held on October 2, 2025, discussions centered around a proposed hybrid self-storage and contractor garage project at 5954 Etiwanda Avenue, presented by Gossett Real Estate. This pre-application review highlighted several key issues, including zoning, community impact, and architectural design.

The proposed development encompasses a 3.04-acre site featuring three buildings: a two-story office and caretaker's quarters, a large two-story self-storage facility, and a smaller one-story self-storage building. The project aims to combine traditional self-storage with contractor storage garages, allowing independent contractors to store equipment and conduct office work on-site. However, this hybrid model raises concerns about potential noise, increased traffic, and the need for more parking compared to standard self-storage facilities.

A significant point of contention is the concentration of self-storage facilities along the Etiwanda Commercial Corridor. The area already hosts multiple self-storage sites, and the addition of this project could create a hub of such facilities, prompting questions about the long-term vision for the community. Council members expressed skepticism about the necessity of another self-storage facility, with some noting that it may not generate substantial local employment or community benefits.

The project also requires a general plan amendment to change the land use designation from commercial office to commercial retail, as self-storage is not permitted under the current zoning. Additionally, the development must comply with the Equestrian Lifestyle Protection Overlay, which aims to preserve equestrian activities and discourage industrial uses. Concerns were raised about whether the proposed architecture aligns with the community's character and the overlay's intent.

Public feedback during the meeting indicated a lack of enthusiasm for the project, with residents questioning the city's reliance on self-storage developments. Council members noted that the project may face challenges in gaining community support, emphasizing the need for further engagement with local residents to assess their needs and preferences.

In conclusion, while the proposed project presents an opportunity for development, it faces significant hurdles related to community acceptance, zoning compliance, and alignment with the city's long-term goals. The council's discussions underscored the importance of balancing development with the community's vision and needs, as they prepare for future hearings and potential adjustments to the proposal.