Jurupa Valley City Council is considering the establishment of a small business assistance program aimed at bolstering local economic growth and supporting struggling enterprises. During a recent meeting, city officials discussed the potential framework for this initiative, which has garnered interest from multiple council members.

The proposed program would provide financial assistance to small businesses, particularly those with fewer than 25 employees, to enhance their operations and improve their physical appearance. This could include funding for facade improvements, signage, marketing, and even rental assistance. The council is exploring various funding sources, including potential allocations from the general fund and community development contributions.

Council members emphasized the importance of supporting local businesses, especially those affected by economic disruptions. Suggestions included requiring businesses to participate in educational workshops before receiving grants, ensuring they are equipped to utilize the funds effectively. This approach aims to enhance business sustainability and community impact.

The council is seeking feedback on the program's design, including the types of businesses to target and the timing for implementation. The next steps involve directing city staff to develop a detailed framework based on the council's input.

As Jurupa Valley moves forward with this initiative, the city aims to create a supportive environment for small businesses, fostering economic resilience and community development.