Chef Sharbel Hayek unveils new restaurant branding plans in Southern California

A significant discussion unfolded during the Design Review Subcommittee Meeting on August 27, 2025, as the team reviewed a proposed signage plan for a new restaurant, Ilia, led by renowned chef Sharbel Hayek. The meeting highlighted the importance of visibility and branding for the establishment, which aims to attract diners from across Southern California.

The applicant's team emphasized the need for a sign that enhances visibility while maintaining aesthetic appeal. They proposed a reverse-lit channel letter sign, which would be positioned higher to ensure better visibility for drivers approaching from a distance. The design aims to avoid obstructing views with nearby trees, although the fate of the trees remains uncertain under local regulations.

Chef Hayek, who has gained acclaim for his previous restaurants in Hollywood, is central to Ilia's branding strategy. The team stressed that showcasing the chef's name is crucial for drawing customers, as his reputation is expected to be a significant draw for the restaurant. They plan to incorporate the chef's branding into various elements, including menus and staff uniforms, to create a cohesive identity.

The subcommittee discussed the potential for future tenants, suggesting that the sign program should be flexible enough to accommodate changes without requiring additional planning approvals. The team is considering two sign options but clarified that only one would be selected for installation.

As the meeting concluded, the focus remained on ensuring that the signage not only represents the restaurant's identity but also enhances the overall visual landscape of San Clemente. The next steps will involve finalizing the design and addressing any regulatory concerns regarding the proposed signage.