The Midland City Council held a budget workshop on August 13, 2025, focusing on the city's strategic goals for the upcoming fiscal year. A significant emphasis was placed on Goal 4, which aims to enhance transparent and consistent communication between the city and its residents through improved technology and services.

City officials highlighted that Goal 4, while representing only 5% of the total budget, is crucial for fostering trust and engagement within the community. The initiative aims to provide residents with faster services, better access to information, and increased visibility into city operations. Georgia Scander and Chief Information Officer George Eskander presented plans to upgrade digital services, including the launch of "Jackie 2," an enhanced digital assistant that will assist residents with inquiries and service requests online and via phone.

The workshop also outlined plans for a unified payment system to streamline transactions and eliminate confusion over fees. Eskander noted that the city absorbs significant credit card processing fees, which will be addressed by offering alternative payment methods without additional charges. Furthermore, the city plans to introduce public dashboards for tracking project statuses and service performance, enhancing transparency and accountability.

In addition to technological advancements, the city aims to expand its social media presence and improve communication strategies to reach underserved communities. This includes targeted messaging for local updates and a focus on building a positive public image through proactive outreach.

The budget workshop underscored the city's commitment to leveraging technology for better service delivery and community engagement. As Midland prepares for fiscal year 2026, these initiatives are expected to enhance operational efficiency and strengthen the connection between the city and its residents. The council will continue to refine these strategies in the coming months, ensuring that the community remains informed and engaged.