Balch Springs will continue its support for local education through a $2,500 sponsorship of the 21st Annual Scholarship Golf Classic, scheduled for October 28 in Fort Worth. The Economic Development Corporation (EDC) Type B Board approved the funding during their recent meeting, marking the fifth consecutive year the city has participated in this initiative.

Russ Cuffee, CEO of RLC Golf and Event Consulting, presented the proposal, emphasizing the importance of the event in providing scholarships to both high school and college students across Texas. He highlighted that the sponsorship includes participation for four city representatives in the tournament, which serves as a networking opportunity for local leaders and businesses.

Board members expressed concerns about the visibility of Balch Springs in the event's marketing materials. Cuffee encouraged the city to provide promotional items, such as pamphlets and branded merchandise, to include in the event's goodie bags. This would enhance Balch Springs' presence and promote the city to attendees.

Discussion also focused on the need for better outreach regarding scholarship opportunities for local students. Board members noted that previous efforts to disseminate information about the scholarships had fallen short, particularly due to staff transitions. Moving forward, the city plans to leverage its marketing department to ensure that flyers and information reach local schools, specifically targeting students from Balch Springs.

The board's commitment to the golf classic not only supports educational initiatives but also fosters relationships with developers and businesses, which could lead to future economic opportunities for Balch Springs. The event is seen as a vital platform for networking and promoting the city’s interests.

In conclusion, the approval of the sponsorship reflects Balch Springs' ongoing dedication to education and community engagement, with hopes that increased marketing efforts will lead to greater participation from local students in scholarship opportunities.