The Lago Vista Economic Development Advisory Committee (EDAC) convened on August 12, 2025, to discuss strategies aimed at enhancing community identity and promoting local tourism. The meeting highlighted the importance of balancing initiatives that attract visitors with those that foster pride among residents.

A key focus was the "Gateway to Getaway" concept, introduced by committee member Norma, which aims to create a cohesive message for attracting tourists while simultaneously nurturing local pride. This dual approach was emphasized as essential for the community's growth and sustainability.

Committee members shared insights on recent events, noting that 28% of participants in a local race were from out of town, indicating potential for increased tourism. Discussions included plans to revitalize the Fourth of July festival, which has been absent for the past two years, as a means to engage both residents and visitors.

Jennifer, another committee member, proposed initiatives to highlight the local airport, the only small airport in Travis County, suggesting an air show to draw attention to its significance. This aligns with the committee's goal of showcasing community assets and enhancing visibility.

The meeting also touched on the importance of community input in shaping local identity. Members discussed the potential for collaboration with local art groups to incorporate storytelling through murals, which could further connect residents and visitors to the community's heritage.

As the meeting concluded, the committee recognized the need for ongoing dialogue and community engagement. Plans were made to prepare a report for the city council, summarizing the committee's activities and future objectives. This report will serve as a foundation for future presentations, with an emphasis on simplicity and clarity to effectively communicate the committee's vision.

Overall, the discussions at the EDAC meeting reflect a proactive approach to economic development in Lago Vista, focusing on both attracting visitors and fostering a strong sense of community identity. The committee's next steps will involve gathering more community feedback and refining their strategies to ensure that Lago Vista continues to thrive as a destination and a home.