In a pivotal meeting held on August 9, 2025, the Wisconsin Rapids School Board explored a transformative healthcare initiative aimed at enhancing employee access to quality medical services while simultaneously reducing costs. The focus of the discussion was on the introduction of Direct Primary Care (DPC) through a partnership with Innovia Health, a model that promises to reshape how educators and staff engage with their healthcare.

As the meeting commenced, Jen Corte, the insurance broker from M3, presented the rationale behind considering DPC. She emphasized the need for a healthcare solution that alleviates the burden of long wait times at urgent care facilities and addresses the rising costs associated with traditional health plans. The board was informed that the average annual healthcare cost per employee in the district stands at approximately $23,700, a figure that has been steadily increasing.

Corte outlined the benefits of DPC, which include longer appointment times—ranging from 30 to 60 minutes—allowing for more comprehensive discussions between patients and providers. This model aims to foster a more personal relationship between healthcare professionals and their patients, addressing not just immediate health concerns but also preventive care and chronic disease management.

The board learned that Innovia Health, founded in 2021, has already established ten clinic sites across Central Wisconsin, with plans to open a new location in Wisconsin Rapids. This expansion is part of a broader trend in the region, as more employers recognize the advantages of DPC in managing healthcare costs. Corte noted that neighboring school districts, such as Stevens Point, have successfully implemented similar programs, further validating the approach.

Innovia's representatives highlighted their commitment to providing affordable healthcare, with a focus on same-day access for acute issues and a transparent pricing structure for lab work and other services. For instance, a lipid panel that typically costs around $160 could be performed for just $11 through Innovia, showcasing the potential for significant savings.

The board also discussed the financial implications of the DPC model, which would involve a monthly fee of $34.50 per member, covering unlimited visits and telehealth options. This fee structure is designed to be flexible, with potential reductions based on the number of members enrolled in the program.

Feedback from staff who participated in a recent survey indicated strong support for the DPC initiative, with 22 out of 24 respondents expressing a positive outlook on the district's decision to pursue this healthcare model. The board is now tasked with finalizing the proposal, with hopes of launching the clinic by late October or early November.

As the meeting concluded, the board recognized the potential of Direct Primary Care not only to enhance employee health and well-being but also to create a sustainable healthcare model that could serve as a blueprint for other districts in Wisconsin. The initiative represents a significant step towards reimagining healthcare access for educators and their families, promising a future where quality care is both accessible and affordable.