In the heart of McKinney's city hall, council members gathered to discuss the financial outlook for the upcoming year, focusing on tourism and economic development. The atmosphere was charged with anticipation as officials projected an estimated $3.4 million in hotel tax revenue for 2026, a figure that underscores the city's commitment to enhancing its appeal as a tourist destination.

The discussions highlighted the strict guidelines governing the use of hotel tax revenue, which can only be allocated to specific categories mandated by state law. Among these is funding for the local visitor's bureau, Visit McKinney, which is set to receive a budget increase of approximately $177,000. This boost will support a new marketing promotional plan aimed at showcasing McKinney's attractions, including the recently developed airport and the surf park resort.

As the meeting progressed, the council also reviewed the budget for the McKinney Economic Development Corporation (MEDC), which is projected to generate $25.4 million in sales tax revenue for the next year. This figure reflects a 3.5% increase from the current year, indicating a positive trend in the local economy. The MEDC's budget for 2026 is set at around $27 million, which includes the addition of two new staff positions: a director of strategy and operations and an economic development specialist.

A significant portion of the discussion centered on infrastructure funding, with both the MEDC and the Community Development Corporation (CDC) contributing over $4 million for roadway improvements in the upcoming year. This collaborative effort is a direct response to the anticipated growth in sales tax revenue, demonstrating the city's proactive approach to managing its expanding infrastructure needs.

As the meeting concluded, the council's focus on tourism and economic development painted a hopeful picture for McKinney's future. With strategic investments and a clear vision, the city aims to not only attract visitors but also enhance the quality of life for its residents. The decisions made in this session will undoubtedly shape the landscape of McKinney in the years to come, leaving residents eager to see how these plans unfold.