The City of Santa Rosa's Design Review and Preservation Board convened on August 7, 2025, to tackle pressing issues surrounding the visual impact of telecommunications facilities in the city. The meeting highlighted the challenges of balancing technological advancement with aesthetic considerations, particularly regarding the placement and screening of cell towers.

Board members engaged in a detailed discussion about the concealment and stealthing of both standalone and rooftop facilities. They emphasized the importance of how these structures are integrated into the urban landscape, with particular attention to screening methods and the surrounding environment. "How is that screened or not screened?" one member asked, underscoring the need for clarity in the city's zoning code.

The current Santa Rosa Zoning Code mandates that telecommunications facilities must not be installed within two miles of another visible facility, but the language surrounding these requirements was described as "a little bit vague." This vagueness can complicate the design process for applicants striving to meet the city's preferences while also adhering to the necessary regulations.

The board expressed a desire for more concrete guidelines to help streamline the review process. "The standards can be subjective," noted a member, pointing out that while this subjectivity can aid staff and board reviews, it often poses challenges for applicants. The discussion also touched on the potential for innovative design solutions that minimize visual impact, a key goal for the board as they navigate the intersection of technology and urban aesthetics.

As the meeting concluded, the board's commitment to refining these guidelines was clear, with expectations for future discussions aimed at enhancing the visual integration of telecommunications infrastructure within Santa Rosa's neighborhoods.