In a recent meeting of the Harrisonburg City/EMU Liaison Committee, discussions centered around fostering collaboration between Eastern Mennonite University (EMU) and local businesses, particularly in light of upcoming community events. The committee emphasized the importance of creating mutually beneficial relationships that support both the university and the city’s economic landscape.

One of the key topics was the planning of an event similar to James Madison University's (JMU) longstanding block party, which aims to engage students and local businesses. EMU representatives highlighted their commitment to ensuring that local businesses do not suffer financially as a result of the event. They expressed a desire to work closely with these businesses, offering financial support and logistical assistance to ensure a positive experience for all parties involved.

The committee underscored the significance of building relationships between students and downtown businesses. By encouraging students to explore local offerings, the initiative aims to enhance community ties and promote economic activity in the area. The use of coupons and incentives was discussed as a strategy to attract students back to downtown Harrisonburg, showcasing the variety of opportunities available.

Additionally, logistical considerations for the event were addressed, including the route for student activities and the conclusion of the event at Turner Pavilion, where local vendors and community organizations will participate. The committee acknowledged that each year presents new challenges and opportunities for creativity in planning these events.

Overall, the meeting highlighted a proactive approach to community engagement, with a focus on collaboration that benefits both EMU and local businesses. As the committee moves forward, the emphasis will remain on fostering positive relationships and ensuring that events contribute to the vibrancy of downtown Harrisonburg.