The fourth annual Royals Go Downtown event is set to take place on September 25, promising to connect students from Eastern Mennonite University (EMU) with local businesses in Harrisonburg. The event kicks off at the alumni-owned Magpie Diner and features a walking route that allows students to sample offerings from various downtown establishments.

Organizers anticipate strong attendance, with around 250 to 300 students expected to participate, including freshmen, sophomores, and even some graduate students. The event aims to foster a lasting relationship between students and local businesses, encouraging them to return throughout the year. A printed map will guide students along the route and include coupons for future visits, enhancing the experience beyond just a one-time event.

Feedback from local businesses has been overwhelmingly positive, with many noting the friendliness of EMU students. The event culminates in a lively dance party at Turner Pavilion, adding a festive touch to the day. As planning continues, the excitement builds for what has become a highlight of the academic calendar, reinforcing community ties and promoting local commerce.