Stafford City Council has taken significant steps to enhance community engagement and promote local events following a recent meeting on August 6, 2025. The council approved a new initiative to advertise events at the Stafford Center and Civic Center through the city’s website, SME TV, and social media platforms. This decision aims to drive both online traffic and physical attendance at city events, aligning with the city’s goal of boosting tourism.

The discussion, led by city officials, highlighted the importance of promoting city-owned venues while ensuring compliance with regulations set by the Texas Attorney General's Office and the Texas Ethics Commission. The council confirmed that promoting events tied to tourism is permissible, paving the way for a more robust marketing strategy for upcoming shows.

Among the events slated for promotion are performances by notable artists, including the Marshall Tucker Band and Latin Grammy winner Jenn Marco, which are expected to attract significant audiences. The initiative is already in effect, with plans to feature these events in the Stafford Weekly News, further increasing visibility.

In addition to event promotion, the council discussed potential sponsorship opportunities to generate additional revenue for the Stafford Center. This could involve partnerships with local businesses, allowing for tasteful advertising during performances, which could enhance the center's financial sustainability.

The meeting also included a review of the recent Juneteenth celebration, which successfully attracted over 700 attendees and came in under budget. The council expressed gratitude for the efforts of the Juneteenth committee and emphasized the importance of transparency in financial reporting for city events.

Looking ahead, the council is committed to leveraging these initiatives to foster community engagement and support local tourism, ensuring that Stafford remains a vibrant destination for residents and visitors alike.