The Sedona Tourism Advisory Board (TAB) convened on August 6, 2025, to discuss several key initiatives aimed at enhancing tourism safety and collaboration with neighboring regions. The meeting began with an update on a proposed partnership with Flagstaff and Prescott, focusing on developing mountain biking opportunities in Northern Arizona. This collaboration has been in discussion for 18 months and aims to promote multi-destination tourism.

The board also explored potential grant opportunities through the Arizona Office of Tourism (AOT) to experiment with new marketing tactics. Members expressed interest in innovative approaches to attract visitors while ensuring safety during the ongoing hot summer months.

Heat safety emerged as a significant topic, with board members acknowledging the challenges posed by high temperatures. To address these concerns, the board has partnered with the U.S. Forest Service to enhance heat safety messaging. Initiatives include distributing signs and pamphlets at local tourism businesses and creating a heat safety video that is now displayed at Sedona trailheads. Additionally, U.S. Forest Service sandwich boards have been placed at various trailheads and park-and-ride locations to reinforce safety messages for visitors.

The board also discussed adjustments to the Sedona Shuttle service in response to heat safety issues. From July 31 to September 1, Route 11, which services the Dry Creek Vista and Mezcal Trailheads, has modified its schedule. The first bus departs at 7 AM, with the last bus returning from the trailheads at 3:10 PM and 3:15 PM, respectively. Route 12 has been temporarily suspended due to safety concerns.

Overall, the meeting highlighted the board's commitment to ensuring visitor safety while promoting Sedona as a premier outdoor destination. The next steps include continuing to monitor the effectiveness of the heat safety initiatives and exploring further collaborative opportunities with neighboring communities.