Sedona's Tourism Advisory Board (TAB) meeting on August 6, 2025, highlighted a robust strategy to boost tourism through targeted familiarization (FAM) and press trips. Over the past fiscal year, the city organized 37 such trips, engaging 187 tourism professionals from both domestic and international markets. This initiative aims to enhance understanding of Sedona as a travel destination among travel agents and media.

A standout moment from the meeting was the partnership with AAA and a Grand Canyon tour operator, which successfully brought 52 travel agents to Sedona. This collaboration is expected to significantly increase the inclusion of Sedona in tour packages, showcasing the destination's appeal.

The meeting also featured discussions on leveraging media exposure. Notably, a press trip led to a feature story on Sedona's transportation plan, "Sedona in Motion," published by travel writer Alex Caspero. This demonstrates the potential for follow-up stories to maximize the impact of initial media visits.

Additionally, Sedona's participation in the Travelcon event in Tucson allowed for a content creator trip, generating valuable social media content. The board is exploring ways to collaborate with multiple content creators simultaneously to enhance outreach.

The meeting concluded with exciting news about upcoming features in luxury travel publications and a segment on a popular German morning show, showcasing Sedona's attractions to international audiences. These efforts are part of a broader strategy to attract high-end tourists and elevate Sedona's profile in the competitive travel market.