During the recent Somersworth School Board meeting, a significant focus was placed on enhancing the district's online presence and communication materials to attract prospective residents. A proposal was made to allocate $5,000 for a website update aimed at creating a more engaging and informative platform for families considering Somersworth as their new home.

The discussion highlighted the importance of a user-friendly website that effectively showcases the district's strengths and initiatives. Board members emphasized that a well-designed landing page could serve as a powerful tool in competing with neighboring towns like Dover and Rochester. The goal is to present a clear and positive message about the district's offerings, making it easier for families to navigate and understand what Somersworth has to offer.

In addition to the website, there was a call for improved printed materials to be distributed in real estate offices. These materials would provide essential information about the district, reinforcing the message conveyed online. The board recognized that in today's digital age, a cohesive communication strategy across various platforms—social media, school websites, and printed materials—is crucial for effectively reaching potential residents.

The meeting also touched on broader challenges facing public schools, including declining enrollment and funding issues. Acknowledging these challenges, board members stressed the need for proactive communication to ensure the community understands the district's value and programs.

As the board moves forward, the proposed website update and enhanced communication efforts are expected to play a vital role in promoting Somersworth as an attractive option for families, ultimately supporting the district's growth and sustainability.