The Butte County Board of Supervisors convened on July 29, 2025, to discuss significant modifications to the tourism business improvement district management plan and to address local infrastructure needs through the establishment of permanent road divisions.

During the meeting, Serena Merchant, general manager of the Hampton Inn and Suites in Oroville, voiced strong support for the proposed changes to the tourism management plan. Merchant emphasized the importance of destination marketing in driving overnight stays, which benefits local businesses and the economy. She highlighted the need for fairness in contributions from all entities benefiting from tourism, including short-term vacation rentals. The proposed assessment increase to 2.5% in September and 3% in 2027 was described as modest yet necessary to maintain competitiveness with neighboring regions.

The board received minimal written protest against the proposed changes, with only 0.11% of businesses expressing opposition. Following public comments, the board moved to approve the modifications to the management district plan, which aims to enhance local tourism efforts and support community events and infrastructure.

In addition to tourism discussions, the board addressed the establishment of two permanent road divisions to facilitate ongoing maintenance of roads and storm drainage services. The first division, Zone 006, was approved with unanimous support after a public hearing, where only one ballot was cast in favor. The second division, Zone 007, also received approval, with 46 ballots counted, indicating broad support from property owners.

The meeting concluded with the appointment of Doug Sutherland as the new county surveyor, following the retirement of Bill Bridgnell. Sutherland, who has served as the deputy county surveyor, was recognized for his qualifications and respect within the surveying community.

Overall, the meeting underscored the county's commitment to enhancing tourism and infrastructure while ensuring community engagement in local governance.