The Sedona City Council meeting on July 28, 2025, focused on pressing issues affecting the local economy and tourism, with significant input from community members and business leaders. The discussions highlighted the challenges faced by the tourism sector and the need for innovative solutions to support local businesses.

One of the key speakers, a local vacation rental manager, expressed concerns about the influx of visitors from states like Texas and California, emphasizing the importance of sustainability in Sedona. The speaker noted a growing attitude among some visitors that does not align with the community's values, leading to a cautious approach in renting properties to ensure responsible tourism. The idea of promoting Sedona's values through a banner at the airport was also suggested as a way to encourage visitors to appreciate the area.

Another speaker, Thomas Wizzby, a resident and entrepreneur, introduced a proposal for a points-based reward system aimed at enhancing the vacation rental experience. He highlighted the potential for this system to incentivize visitors and improve economic conditions for local businesses. Wizzby, who has experience in property management and software development, expressed a desire to collaborate with the city to implement this initiative.

David Kee, president and CEO of the Sedona Chamber of Commerce, addressed the council on behalf of the business community, sharing the struggles many local businesses are facing. He reported that some businesses are experiencing severe financial distress, leading to layoffs and equipment sales. Kee emphasized the urgency of supporting local businesses through innovative funding and workforce solutions, particularly as consumer spending patterns shift.

The meeting underscored the critical nature of addressing economic challenges in Sedona, with a collective call for action to support the local community and enhance the visitor experience. The council is expected to consider the proposals and feedback from the meeting as they work towards solutions that benefit both residents and visitors alike.