In the bustling heart of Sedona, city officials gathered to discuss the future of local advertising strategies, a topic that has become increasingly vital for the community's growth and visibility. As the meeting unfolded, the focus turned to the city’s advertising budget, which has seen a significant increase this summer compared to last year.

Currently, Sedona has invested $163,582 in advertising, a notable rise from the $105,000 spent in the previous summer. The results so far have been promising, with a positive return on investment (ROI) reported, although officials acknowledged that it is still early to fully assess the campaign's overall impact. The discussion highlighted that while some distant markets are underperforming, the city is committed to enhancing its advertising efforts.

City staff proposed an additional $50,000 to be allocated for advertising in the coming weeks, specifically targeting attribution-based digital and connected TV (CTV) ads. These ads, which play on streaming services, not only reach a wider audience but also track viewer engagement, providing valuable insights into their effectiveness. The proposal also included a $3,000 investment in expanded Meta ads on platforms like Facebook and Instagram, aiming to increase frequency and reach.

In a strategic move to capture travelers' attention, officials discussed a new digital banner advertisement at Phoenix Sky Harbor International Airport. Positioned above the escalator leading to baggage claim, this $15,000 ad is designed to engage visitors as they arrive in Arizona, reinforcing Sedona's appeal as a destination.

As the meeting concluded, the city’s commitment to enhancing its advertising strategy was clear. With a focus on innovative approaches and increased investment, Sedona aims to elevate its profile and attract more visitors, ensuring that the community continues to thrive in the competitive landscape of tourism.