During the recent Sedona City Council meeting, a local business owner voiced strong support for increasing the city’s budget to better accommodate all types of businesses, particularly those involved in outdoor recreation. The owner, who runs a Jeep rental service, highlighted the challenges faced by businesses during peak tourist times, citing a particularly difficult Fourth of July this year.

The business owner emphasized the need for the city to broaden its focus beyond traditional attractions like spas and vortex tours, advocating for a more inclusive approach that supports diverse local enterprises. They pointed out that responsible recreation, such as Jeep tours, can provide valuable experiences for visitors while also contributing to the local economy.

In addition to promoting their business, the owner shared their commitment to community service, mentioning efforts to educate visitors about local hiking trails and safety. They expressed a desire for increased traffic to local businesses, despite concerns raised by some community members on social media.

This discussion reflects ongoing efforts by Sedona’s City Council to balance tourism with community needs, as they consider budget adjustments that could benefit a wider range of local businesses. The council's next steps will be crucial in determining how they can support all sectors of the community while maintaining Sedona's unique appeal as a tourist destination.