San Francisco Zoo outlines major projects and revenue plans for upcoming fiscal year

July 17, 2025 | San Francisco City, San Francisco County, California


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San Francisco Zoo outlines major projects and revenue plans for upcoming fiscal year
The San Francisco Zoo is gearing up for an exciting fiscal year, with plans to enhance visitor experiences and introduce new animal exhibits. During a recent city meeting, Jeff Pace, representing the zoo, outlined ambitious goals that include bringing pandas to the zoo, expanding jaguar habitats, and relocating lions to a new area. These projects are part of a broader strategy to attract more visitors, with an anticipated increase from 600,000 to 700,000 attendees over the next year.

Pace highlighted that the zoo has faced financial challenges, including rising costs due to inflation and tariffs, which have impacted operational expenses. The zoo is projecting revenues of $27.6 million for the upcoming year, a notable increase from the previous year's $25.5 million. However, it also anticipates a deficit of nearly $600,000, which will be covered by accessing reserves.

In addition to major projects, the zoo plans to host various events to energize the community and draw in crowds. These include themed events like "Roar and Pour" and Oktoberfest, aimed at enhancing visitor engagement. The zoo is also returning to pre-COVID staffing levels, which will help improve operations and animal care.

Pace reassured attendees that the zoo is safe and that leadership changes, including the upcoming retirement of CEO Tanya Peterson, will not hinder progress. The zoo is actively seeking a new CEO while Pace serves as co-interim CEO, focusing on solidifying fundraising efforts for future projects, including the anticipated panda exhibit.

With these developments, the San Francisco Zoo is poised for a transformative year, aiming to reintroduce itself to the city and the Bay Area as a premier destination for families and animal lovers alike.

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