The Clay County Tourist Development Council meeting on July 16, 2025, highlighted a successful marketing campaign that attracted significant interest from potential visitors within a two to three-hour radius. The council reported a strong open rate for their email outreach, thanks to a partnership with a reputable email vendor that ensures the quality and validity of their contact lists. This strategic targeting is seen as a model for future campaigns aimed at similar markets.

In addition to the email campaign, the council discussed a paid partnership with social influencer Misty Wells, who was chosen for her authenticity and alignment with Clay County's values. The decision to collaborate with Wells came after thorough vetting by the council team, which included a meeting at Visit Florida's Governor's Conference. This partnership aims to enhance the county's visibility and appeal to a broader audience.

The discussions underscored the importance of genuine influencer marketing in today's digital landscape, as the council seeks to leverage authentic voices to promote Clay County as a desirable destination. The meeting concluded with optimism about replicating successful strategies in future initiatives, ensuring continued growth in tourism for the area.