In a recent meeting of the Lubbock City Council, discussions centered on the South Plains College (SPC) Creative Arts Program, highlighting its significant role in shaping the future of students in the fields of cinematography and music. The meeting featured insights from current students and instructors, emphasizing the program's hands-on approach and its integration of modern technology.

One notable student shared their journey at SPC, beginning in 2017. They described the college as a second home, where they immersed themselves in learning about various equipment and techniques. This dedication led to a position as a scholar assistant, where they gained practical experience and eventually transitioned into a teaching role. The program not only focuses on foundational skills but also prepares students for real-world careers, with one student already set to work as a director of photography on a true crime show.

The Creative Arts Program at SPC offers a comprehensive curriculum that includes both live video production and cinema. Students are encouraged to collaborate, often connecting musicians with videographers to create music videos. This interconnectedness fosters a community where students can gain practical experience while still in school. The program culminates in projects where students independently create short films, equipping them with the skills needed to thrive in the industry.

In response to the rapidly evolving landscape of technology in film and music, the program is adapting by incorporating artificial intelligence tools, such as rotoscoping, into its curriculum. Instructors are committed to keeping the program relevant by updating equipment and teaching techniques regularly. A new initiative includes the development of a virtual production studio, inspired by industry practices seen in major productions like "The Mandalorian."

SPC offers various educational pathways, including three certificates and an associate's degree in applied science. Interested individuals can find more information on the SPC website or by contacting program coordinators directly.

The meeting underscored the importance of SPC's Creative Arts Program in fostering talent and innovation in Lubbock, preparing students for successful careers in the creative industries. As the program continues to evolve, it remains a vital resource for aspiring artists and technicians in the region.