The Visit Boerne Advisory Board meeting on July 10, 2025, highlighted the importance of local tourism and community engagement in promoting Boerne as a destination. Board members discussed the surprising tourism statistics, noting that San Antonio's numbers were expected to be higher given its larger population. This sparked a conversation about the potential for Boerne to attract more visitors, particularly from nearby areas like Bergheim.

Members emphasized the significance of the Hill Country Mile, a key attraction that draws visitors to the region. The board recognized the need to enhance marketing efforts to capitalize on this interest and encourage more tourism-related spending in the area.

In conclusion, the meeting underscored the potential for growth in Boerne's tourism sector and the importance of collaboration with neighboring communities to boost local economies. The board plans to explore new strategies to promote Boerne and its attractions in the coming months.