Capitola City Council highlights recruitment success and retention initiatives

June 27, 2025 | Capitola City, Santa Cruz County, California


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Capitola City Council highlights recruitment success and retention initiatives
Capitola City Council has taken significant steps to enhance its recruitment and retention strategies, as highlighted in a recent meeting. The council discussed the importance of maintaining positive communication with job applicants, ensuring that even unsuccessful candidates receive personal thank-you notes. This approach not only fosters goodwill but has also encouraged talented individuals to reapply for positions within the city, demonstrating the effectiveness of their recruitment practices.

The city has implemented several new policies aimed at improving employee satisfaction and retention. These include a flexible remote work policy, a modified down payment assistance program, and budget allocations for training and conference attendance. Such initiatives are designed to support employees in their professional growth and enhance their ability to serve the community effectively.

Additionally, the council noted the importance of practical benefits for employees, such as guaranteed parking permits and a retirement matching program. These measures contribute to a supportive work environment, which is further bolstered by community engagement, as evidenced by the recent passage of Measure Y. This measure allows for increased funding to provide competitive salaries, reflecting the community's commitment to its workforce.

The meeting concluded with a call for the acceptance of the report detailing these initiatives, underscoring the city's dedication to fostering a positive workplace culture. The council expressed appreciation for the efforts of the Human Resources department, particularly in managing a substantial number of applicants—over a thousand—demonstrating the city's appeal as an employer. As Capitola continues to prioritize its workforce, these developments signal a proactive approach to building a strong and engaged community.

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