National City officials are advocating for a significant increase in investment to stimulate local development, as discussed during the Special City Council meeting on June 12, 2025. A council member emphasized the need for a more aggressive approach to attract developers and enhance the community's economic growth.

The council member pointed out that neighboring cities with substantial development are drawing investment due to their perceived potential for high returns. In contrast, National City has not seen the same level of private investment, prompting the need for proactive measures. They proposed increasing the city's investment figure to nearly one million dollars to fund development projects that would generate revenue for the city over the next five to ten years.

Acknowledging the challenges of such a financial commitment for a smaller city, the council member argued that investing now could yield significant dividends in the future, rather than allowing funds to remain idle. They suggested utilizing the emergency contingency reserve to support this initiative, highlighting the urgency of revisiting the investment strategy to better serve the community's needs.

This discussion underscores the city's commitment to fostering economic growth and ensuring that National City remains competitive in attracting development opportunities. The council's willingness to consider substantial investments reflects a strategic shift aimed at enhancing the community's long-term financial health and sustainability.